SEO for beginners - wading through the Pagerank mess
If you are a complete beginner to search engine optimisation then no doubt your first few Google searches have led you to places like the forum at digitalpoint and various blogs on the subject. The obsession with backlinks and pagerank has obviously led to so much confusion that the entire subject has almost imploded in on itself, leaving very few facts, engulfed with clichés and misinformation. There are some forum members and bloggers that post very informative posts but they unfortunately get very quickly buried and widely ignored as well as disagreed with by those that obviously have no idea what they are talking about.
When I first started to get interested in this subject, I like everyone else, spent some time reading through all these expert opinions presuming the majority opinion must be the most substantial. Unfortunately this is not the case. The amount of people speaking out on this subject with some actual worth are minimal. My guess is they are so fed up with arguing nonsense that they have given up trying to educate people.
There bottom line is this. It does not matter how many people tell you something, if you feel something doesn’t add up then don’t take anybody’s word for something if they cannot provide some sort of evidence. Let’s think about a common beginner’s question, “how do I get my website noticed in the search engines”.
Post that question on the average SEO forum and you will have a hundred expert opinions. Once you have waded through those replies you will see differing opinions on “pagerank”, “content is everything” and “backlinks” and most likely come to the conclusion that you need a lot of backlinks to get your website noticed in the search engines.
Even though these answers are all true to an extent, they are also very misleading. I will explain why in the next few posts where I will reveal my thoughts on the largely misunderstood term, Pagerank
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